The 20 Most-Shared Ads of 2012












1. Kony 2012 (Invisible Children)



Most Americans had never heard of Joseph Kony, the head of the Lord’s Resistance Army in Uganda, before. This March video from advocacy group Invisible Children changed that.












Click here to view this gallery.


[More from Mashable: The 12 Most Memorable Marketing Campaigns of 2012]


Is Kony 2012 an ad? If so, it was the most-viral ad of the year. If not, it was just an extremely effective advocacy video and a Belgian video for cable network TNT was actually the most-viral ad of 2012.


Unruly, which keeps tabs on viral video activity, thinks Kony is, so it tops this year’s list. Indeed, Kony’s numbers are pretty staggering — 10 million shares and 94 million views on YouTube make it the Gangnam Style of charity videos. Not bad for a 30-minute film that doesn’t have a cat in sight and doesn’t introduce a new dance move.


[More from Mashable: 14 Bizarrely Awesome Rap Cover Videos]


Speaking of which, there are two tributes to Carly Rae Jepsen‘s “Call Me Maybe” on this list. There are also a few examples of borrowed equity, including Hobbit director Peter Jackson (for Air New Zealand), OK Go (Chevrolet), James Bond (Coke Zero) and various European soccer stars for Nike. There are also viral ad stalwarts Ken Block and GoPro. As usual, though, there are a lot of surprises. Who would have guessed, for instance, that a public service announcement for Melbourne Metro (as in Melbourne, Australia), would rack up 30 million views in less than a month?


This story originally published on Mashable here.


Tech News Headlines – Yahoo! News


Read More..

Psychiatrists OK vast changes to diagnosis manual












CHICAGO (AP) — For the first time in almost two decades the nation’s psychiatrists are changing the guidebook they use to diagnose mental disorders. Among the most controversial proposed changes: Dropping certain familiar terms like Asperger‘s disorder and dyslexia and calling frequent, severe temper tantrums a mental illness.


The board of trustees for the American Psychiatric Association voted Saturday in suburban Washington, D.C., on scores of revisions that have been in the works for several years. Details will come next May when the group’s fifth diagnostic manual is published.












The trustees made the final decision on what proposals made the cut; recommendations came from experts in several task force groups assigned to evaluate different mental illnesses.


Board members were tightlipped about the update, but its impact will be huge, affecting millions of children and adults worldwide.


The manual “defines what constellations of symptoms health care professionals recognize as mental disorders and more importantly … shapes who will receive what treatment. Even seemingly subtle changes to the criteria can have substantial effects on patterns of care,” said Dr. Mark Olfson, a Columbia University psychiatry professor who was not involved in the revision process.


The manual also is important for the insurance industry in deciding what treatment to pay for, and it helps schools decide how to allot special education.


The guidebook’s official title is the Diagnostic and Statistical Manual of Mental Disorders. The new one is the fifth edition, known as the DSM-5. A 2000 edition made minor changes but the last major edition was published in 1994.


The manual “seeks to capture the current state of knowledge of psychiatric disorders. Since 2000 … there have been important advances in our understanding of the nature of psychiatric disorders,” Olfson said.


Expected changes include formally adopting a term for children and adults with autism — “autism spectrum disorder,” encompassing those with severe autism, who often don’t talk or interact, and those with mild forms including Asperger’s. Asperger’s patients often have high intelligence and vast knowledge on quirky subjects but lack social skills.


Some Asperger’s families opposed the change, fearing their kids would lose a diagnosis and no longer be eligible for special services. And some older Asperger’s patients who embrace their quirkiness vowed to continue to use the label.


But experts say the change won’t affect the special services available to this group.


Catherine Lord, an autism expert at Weill Cornell Medical College who was on the psychiatric group’s autism task force, said anyone who met criteria for Asperger’s in the old manual would be included in the recommended new diagnosis.


One reason for the recommended change is that in some states and some school systems, children and adults with Asperger’s receive no services or fewer services than those given an autism diagnosis, she said.


Other proposed changes include:


—A new diagnosis — disruptive mood dysregulation disorder, which critics argued would medicalize kids’ normal temper tantrums. Supporters said it would address concerns about too many kids being misdiagnosed with bipolar disorder and treated with powerful psychiatric drugs. Bipolar disorder involves sharp mood swings from feeling sad and depressed to unusually happy or energetic. Affected children are sometimes very irritable or have explosive tantrums. The new diagnosis would be given to children and adults who can’t control their emotions and have frequent temper outbursts in inappropriate situations.


—Eliminating the term “dyslexia,” a reading disorder that causes difficulty understanding letters and recognizing written words. The term would be encompassed in a broader learning disorder category.


—Eliminating the term “gender identity disorder.” It has been used for children or adults who strongly believe that they were born the wrong gender — they dispute their normal biological anatomy. But many activists believe the condition isn’t a disorder and say calling it one is stigmatizing. The term would be replaced with “gender dysphoria,” which means emotional distress over one’s gender. Supporters equated the change with removing homosexuality as a mental illness in the diagnostic manual, which happened decades ago.


___


Online:


Diagnostic manual: http://www.dsm5.org


___


AP Medical Writer Lindsey Tanner can be reached at http://www.twitter.com/LindseyTanner


Medications/Drugs News Headlines – Yahoo! News


Read More..

PM says Greek pension funds won’t join debt buy-back












ATHENS (Reuters) – Greek pension funds will not take part in a debt buy-back that is a key part of the country’s international bailout, Greek Prime Minister Antonis Samaras said in a newspaper interview.


Greece must conduct the deal by December 13, before it receives more than 30 billion euros ($ 39 billion) in bailout payments from the euro zone and the International Monetary Fund.












Athens has said it is vital the buy-back is successful, but it must attract enough interest from bondholders, who need to decide whether to participate in the process, to ensure the country’s debt is deemed viable in the coming decade.


“The debt buy-back does not concern the pension funds,” Samaras was quoted as saying in an interview with Sunday’s Proto Thema newspaper.


“We wouldn’t erase the debt even if we took the funds’ bonds. These are seen as arrears of the state to itself.”


Greek pension funds hold more than 8 billion euros out of a total 63 billion euros of Greek bonds held by private investors. Greek banks are estimated to hold nearly 17 billion euros.


Most of their capital has already been wiped out by a debt cut in March and they must be recapitalized with more than 40 billion euros in bailout funds.


The government is expected to unveil the terms of the deal on Monday before a meeting of euro zone finance ministers. So far, international lenders have agreed the bonds would not be purchased for more than the closing price on November 23.


On the secondary market, Greek bonds eligible under the buy-back ranged from 25.15 to 34.41 cents in the euro at the close of trading on that date, according to Reuters data.


Greece aims to cut its debt by spending about 10 billion euros from its rescue package on the buy-back scheme.


Samaras said that Greek banks would benefit from the voluntary debt buy-back deal, since they held Greek bonds at lower prices on their books.


“The banks won’t lose out because (the bonds) on their books are down at a lower price,” he said. “They won’t lose any of their capital but will end up with more liquidity.”


A senior Greek banker told Reuters last week that some of the country’s banks held Greek bonds at 22-23 euro cents on their books. However, the banks together were likely to forego about 3-4 billion euros in interest payments over the next 10 years if they participated.


The deal is seen as a golden opportunity for hedge funds which have bought the bonds at rock-bottom prices.


In an interview with Sunday’s Ethnos newspaper, Greek Finance Minister Yannis Stournaras said many bondholders would profit from the deal and reiterated that Athens would make every effort to attract wide participation.


“This program must succeed,” he said. “There is a big part of bondholders who bought them recently, at very low prices, and will possibly estimate that their participation in the buy-back program will be profitable,” he said.


(Reporting by Renee Maltezou; Editing by Andrew Roche)


Business News Headlines – Yahoo! News


Read More..

Egypt’s Mursi calls referendum as Islamists march












CAIRO (Reuters) – Egypt‘s President Mohamed Mursi called a December 15 referendum on a draft constitution on Saturday as at least 200,000 Islamists demonstrated in Cairo to back him after opposition fury over his newly expanded powers.


Speaking after receiving the final draft of the constitution from the Islamist-dominated assembly, Mursi urged a national dialogue as the country nears the end of the transition from Hosni Mubarak‘s rule.












“I renew my call for opening a serious national dialogue over the concerns of the nation, with all honesty and impartiality, to end the transitional period as soon as possible, in a way that guarantees the newly-born democracy,” Mursi said.


Mursi plunged Egypt into a new crisis last week when he gave himself extensive powers and put his decisions beyond judicial challenge, saying this was a temporary measure to speed Egypt’s democratic transition until the new constitution is in place.


His assertion of authority in a decree issued on November 22, a day after he won world praise for brokering a Gaza truce between Israel and the Palestinian Islamist Hamas movement, dismayed his opponents and widened divisions among Egypt’s 83 million people.


Two people have been killed and hundreds wounded in protests by disparate opposition forces drawn together and re-energized by a decree they see as a dictatorial power grab.


A demonstration in Cairo to back the president swelled through the afternoon, peaking in the early evening at least 200,000, said Reuters witnesses, basing their estimates on previous rallies in the capital. The authorities declined to give an estimate for the crowd size.


“The people want the implementation of God’s law,” chanted flag-waving demonstrators, many of them bussed in from the countryside, who choked streets leading to Cairo University, where Mursi’s Muslim Brotherhood had called the protest.


Tens of thousands of Egyptians had protested against Mursi on Friday. “The people want to bring down the regime,” they chanted in Cairo‘s Tahrir Square, echoing the trademark slogan of the revolts against Hosni Mubarak and Arab leaders elsewhere.


Rival demonstrators threw stones after dark in the northern city of Alexandria and a town in the Nile Delta. Similar clashes erupted again briefly in Alexandria on Saturday, state TV said.


“COMPLETE DEFEAT”


Mohamed Noshi, 23, a pharmacist from Mansoura, north of Cairo, said he had joined the rally in Cairo to support Mursi and his decree. “Those in Tahrir don’t represent everyone. Most people support Mursi and aren’t against the decree,” he said.


Mohamed Ibrahim, a hardline Salafi Islamist scholar and a member of the constituent assembly, said secular-minded Egyptians had been in a losing battle from the start.


“They will be sure of complete popular defeat today in a mass Egyptian protest that says ‘no to the conspiratorial minority, no to destructive directions and yes for stability and sharia (Islamic law)’,” he told Reuters.


Mursi has alienated many of the judges who must supervise the referendum. His decree nullified the ability of the courts, many of them staffed by Mubarak-era appointees, to strike down his measures, although says he respects judicial independence.


A source at the presidency said Mursi might rely on the minority of judges who support him to supervise the vote.


“Oh Mursi, go ahead and cleanse the judiciary, we are behind you,” shouted Islamist demonstrators in Cairo.


Mursi, once a senior Muslim Brotherhood figure, has put his liberal, leftist, Christian and other opponents in a bind. If they boycott the referendum, the constitution would pass anyway.


If they secured a “no” vote to defeat the draft, the president could retain the powers he has unilaterally assumed.


And Egypt’s quest to replace the basic law that underpinned Mubarak’s 30 years of army-backed one-man rule would also return to square one, creating more uncertainty in a nation in dire economic straits and seeking a $ 4.8 billion loan from the IMF.


“NO PLACE FOR DICTATORSHIP”


Mursi’s well-organized Muslim Brotherhood and its ultra-orthodox Salafi allies, however, are convinced they can win the referendum by mobilizing their own supporters and the millions of Egyptians weary of political turmoil and disruption.


“There is no place for dictatorship,” the president said on Thursday while the constituent assembly was still voting on a draft constitution which Islamists say enshrines Egypt’s new freedoms.


Human rights groups have voiced misgivings, especially about articles related to women’s rights and freedom of speech.


The text limits the president to two four-year terms, requires him to secure parliamentary approval for his choice of prime minister, and introduces a degree of civilian oversight over the military – though not enough for critics.


The draft constitution also contains vague, Islamist-flavored language that its opponents say could be used to whittle away human rights and stifle criticism.


For example, it forbids blasphemy and “insults to any person”, does not explicitly uphold women’s rights and demands respect for “religion, traditions and family values”.


The draft injects new Islamic references into Egypt’s system of government but retains the previous constitution’s reference to “the principles of sharia” as the main source of legislation.


“We fundamentally reject the referendum and constituent assembly because the assembly does not represent all sections of society,” said Sayed el-Erian, 43, a protester in Tahrir and member of a party set up by opposition figure Mohamed ElBaradei.


Several independent newspapers said they would not publish on Tuesday in protest. One of the papers also said three private satellite channels would halt broadcasts on Wednesday.


Egypt cannot hold a new parliamentary election until a new constitution is passed. The country has been without an elected legislature since the Supreme Constitutional Court ordered the dissolution of the Islamist-dominated lower house in June.


The court is due to meet on Sunday to discuss the legality of parliament’s upper house.


“We want stability. Every time, the constitutional court tears down institutions we elect,” said Yasser Taha, a 30-year-old demonstrator at the Islamist rally in Cairo.


(Additional reporting by Marwa Awad, Yasmine Saleh and Tom Perry; Editing by Myra MacDonald and Jason Webb)


World News Headlines – Yahoo! News


Read More..

Jelly Bean update for DROID RAZR HD and MAXX HD set to roll out next week












Read More..

Katy Perry, Carly Rae Jepsen get Billboard honors












NEW YORK (AP) — Billboard named Katy Perry its woman of the year, but the pop star thought her year was 2011.


Perry was interviewed by Jon Stewart at Billboard’s Women in Music event Friday in New York City. The singer said she thought her moment had passed. Perry released “Teenage Dream” in 2010, and it sparked five No. 1 hits on the Billboard charts that spilled over to 2011. This year, she rereleased the album, which launched two more hits and a top-grossing 3-D film.












She thanked her mom at the event, which honored women who work in the music industry.


Newcomer Carly Rae Jepsen also thanked her mom — and stepmom — when accepting the rising star honor. The “Call Me Maybe” singer said she’s happy and surprised by her success.


Entertainment News Headlines – Yahoo! News


Read More..

Awareness of HIV Risk Has Dropped Among Gay Men Even As Infection Rates Rise












More than 30 years after the dawn of the HIV epidemic, the significance of the infection and awareness for how it’s transmitted has dropped precipitously among young people, especially among gay men, according to new data from the federal government.


National statistics for 2010 show that more than one-quarter of all new HIV infections are among youths ages 13 to 24. Of the estimated 47,500 new infections in 2010, more than 83% are among men.












Almost three-quarters are attributed to sex between men, and half of all new cases are among African Americans, according to data from the Centers for Disease Control and Statistics.


HIV prevalence among blacks is nearly three times higher than among Hispanics and nearly eight times higher than among whites. Men who have sex with men have prevalence rates nearly 40 times higher than other men,  the authors said.


MORE: HIV Vaccine Under Study May Last a Lifetime


An estimated half of HIV-positive young people are unaware they were infected. The study found that HIV testing was low — only 12.9 percent among high school students and 34.5 percent among people ages 18 to 24. Testing is less common among males compared to females and is lower among whites and Hispanics compared to African Americans.


“More effort is needed to provide effective school- and community-based interventions to ensure all youths, particularly men who have sex with men, have the knowledge, skills, resources, and support necessary to avoid HIV infection,” wrote the authors of the report.


The statistics  are sobering news as World AIDS Day approaches on Dec. 1.


“I think the statistics are alarming and that we should be alarmed,” Chris Collins, vice president and director of public policy at amFAR, The Foundation for AIDS Research, told Take Part. “I think that what we in the gay community need to come to grips with is HIV remains our number-one health equity issue.


MORE: Can HIV Prevention Be Found in a Pill?


In an essay published earlier this month on the amFar web site, Collins and co-author Jeffrey Levi said it’s time to refocus the HIV-prevention campaign among gay men. Young men who have sex with men represent the only group in which HIV incidence appears to be increasing, he says.


The alarming HIV incidence among gay men stands in contrast to the popular perception that the HIV threat is under control. Efforts by the LGBT community in the ’80s and ’90s resulted in an estimated 89 percent decline in HIV transmission over that time period, Collins says.


“I think the advent of life-saving AIDS drugs in the mid ’90s was both a wonderful thing that saved the lives of so many gay people but also meant that the gay community, to some degree, turned to many other challenges — understandably so,” he says.


MORE: More People Than Ever Living with HIV


Since then, efforts to educate a new generation of young people about HIV prevention have faded. The LGBT community is needed to reinforce the HIV prevention message, he says.


“We saw the power of the gay community in the ’80 and ’90s to confront this epidemic and mobilize the public and private sectors to address a problem that was devastating us,” Collins says. “We need to reconnect with our activism and focus from the 1980s and help everyone in the gay community get tested and get access to the care they need.”


AmFar recently published a brief, “Ending the HIV Epidemic Among Gay Men in the United States” that serves as an agenda for progress. The brief calls for utilizing the Affordable Care Act to improve HIV testing and treatment as well as to promote overall better health among LGBT people.


Stigma is another big reason why people with HIV or who are at higher risk for the infection don’t get the healthcare they need, Collins adds.


MORE: FDA Approves Truvada as First HIV Prevention Drug


“We know for sure is stigma is a huge part of the HIV epidemic in the United States,” he says. “It impedes people from learning their HIV status, getting the care they need and talking to their doctors openly.”


The U.S. Preventive Services Task Force, which advises the federal government on health policy, earlier this month issued preliminary guidelines calling for routine HIV screening as part of a check-up.  In 2006, the CDC recommended that doctors routinely test all patients for HIV, regardless of risk,  however only people at increased risk for HIV were eligible for free HIV screening. The USPSTF recommendation would mean more people could be tested without having a co-pay.


The task force also recommended that people at high risk for infection be tested at least once a year.


“The recommendation from the commission is a hopeful sign and the kind of thing we need to encourage health providers to offer testing,” Collins says. “We need to have HIV testing readily accessible and routine in all kinds of environments. It ought to be something doctors and nurses regularly offer. For gay men, they ought to be getting HIV tests regularly, not just every couple of years but perhaps every six months.”


MORE: Transgender Healthcare: A Work in Progress


Collins says he expects HIV prevention will re-emerge as a top priority in the LGBT community. The topic will be prominent at the 25th National Conference on LGBT Equality: Creating Change, in January in Atlanta.


“There are a variety of efforts going on to engage the gay community,” he says. “I think we’re going in the right direction.”


Question: Why do so few young people get tested for HIV? Tell us what you think in the comments.


Medications/Drugs News Headlines – Yahoo! News


Read More..

S&P 500 posts second week of gains












NEW YORK (Reuters) – The S&P 500 wrapped up its second positive week in a row on Friday, although it ended the day flat as politicians remain at odds about how to avoid the so-called fiscal cliff.


Based on the latest available data, the Dow Jones industrial average <.DJI> rose 3.22 points, or 0.02 percent, to finish unofficially at 13,025.04. The Standard & Poor’s 500 Index <.SPX> inched up just 0.30 of a point, or 0.02 percent, to end unofficially at 1,416.25. But the Nasdaq Composite Index <.IXIC> dipped 1.79 points, or 0.06 percent, to close unofficially at 3,010.24.












For the week, the Dow rose 0.1 percent, the S&P 500 gained 0.5 percent and the Nasdaq climbed 1.5 percent.


For the month of November, though, the Dow slipped 0.5 percent, while the S&P 500 gained 0.3 percent and the Nasdaq jumped 1.1 percent.


(Reporting by Caroline Valetkevitch; Editing by Jan Paschal)


Business News Headlines – Yahoo! News


Read More..

Oliver Stone, Benicio del Toro visit Puerto Rico












SAN JUAN, Puerto Rico (AP) — Benicio Del Toro didn’t wait long to collect on a favor that Oliver Stone owed him for working extra hours on the set of his most recent movie, “Savages”, released this year.


The favor? A trip to Del Toro‘s native Puerto Rico, which Stone hadn’t visited since the early 1960s.












“I told him, you owe me one,” Del Toro said with a smile as he recalled the conversation during a press conference Friday in the U.S. territory, where he and Stone are helping raise money for one of the island’s largest art museums.


Del Toro, wearing jeans, a black jacket and a black T-shirt emblazoned with the name of local reggaeton singer Tego Calderon, waved to the press as he was introduced.


“Hello, greetings. Is this a press conference?” he quipped as he and Stone awaited questions.


Both men praised each other’s work, saying they would like to work with each other again.


“I deeply admire him as an actor, the way he thinks, the way he expresses himself,” Stone said. “Of all the actors I’ve worked with, he’s the most interesting.”


Stone said Del Toro always delivers surprises while acting, even when it’s as something as subtle as certain gestures between dialogue.


“I think Benicio is the master of keeping you watching,” he said.


Stone said he enjoys meeting up with Del Toro off-set because he’s one of the few actors in Hollywood who can talk about something other than movies.


“He is very interested in the world around him,” Stone said, adding that the conversations sometimes center around politics and other topics.


Del Toro declined to answer when asked what he thought about Puerto Rico’s referendum earlier this month, which aimed to determine the future of the island’s political status. He said the results did not seem to point to a clear-cut outcome.


Del Toro then said he would like the island’s movie business to grow, especially in a way that would encourage learning.


“I’m talking about movies in an educational sense, as a way to discover other parts of the world,” he said. “Create a film class. You’ll see, kids won’t skip it.”


Del Toro also shared his thoughts on being a father after having a daughter with Kimberly Stewart in August 2011.


He said the girl is learning how to swim and is discovering the world around her.


“She has her own personality,” Del Toro said. “She’s not her mother. She’s not me.”


Both Del Toro and Stone are expected to remain in Puerto Rico through the weekend to raise money for the Art Museum of Puerto Rico, which is hosting its annual movie festival and will honor Stone’s movies.


Museum curator Juan Carlos Lopez Quintero said the money raised will be used to enhance the museum’s permanent collection, especially with Puerto Rican paintings from the 19th century and early 20th century.


Latin America News Headlines – Yahoo! News


Read More..

Sony sells over half a million PlayStation 3 consoles over Black Friday week












Both Microsoft (MSFT) and Nintendo (NTDOY) had a big week of console sales during Black Friday’s week of shopping madness in the U.S. So how did Sony (SNE) do in comparison? Sony Computer Entertainment of America president and CEO Jack Tretton announced on Thursday that the company sold 525,000 PlayStation 3 consoles and 160,000 PS Vita handhelds during the Black Friday week. Overall PlayStation sales of hardware, software and accessories are up 9% over the same period last year. Tretton was also happy to reveal that subscriptions to its PlayStation Plus grew 259% since last year with customer satisfaction flying high at 95% after Sony added the Instant Game Collection to the service earlier this year.


Sony’s PlayStation 3 and PS Vita sales were largely bolstered by $ 199.99 bundles packaged with free games that the company pushed to retails on Black Friday. The sell-out of the bundles within minutes at retailers such as Amazon (AMZN) is a good indicator that there is huge demand for a sub-$ 200 PlayStation 3. Currently, the lowest-priced PS3 is a second-gen 160GB slim model with an MSRP of $ 249.99. The redesigned third-gen PS3s start at $ 269.99 with a 250GB hard drive.












In terms of which home console did the best over Black Friday, it looks like the Xbox 360′s 750,000 consoles took first place, while Sony came in second with 525,000 PS3s and Nintendo came in third with 400,000 Wii U systems.


Get more from BGR.com: Follow us on Twitter, Facebook


Gaming News Headlines – Yahoo! News


Read More..